Corporate Benchmarking

Sustained upturn in economy and financial markets over last five years has placed Indian corporate on the radar of global investors. Indian corporate have availed easy equity market related funds and enjoyed fruits of rising market capitalization. All this had been on the back of unprecedented growth in economy and in corporate earnings. But now that the Indian Financial Market has moved further in the curve of maturity the quality of these earnings shall be the key driver of growth in a company.

Benchmarking is a systematic comparison of the processes and practices of two or more companies or two or more units of a company to gauge the performance of an organization or unit relative to a peer. When executed well, benchmarking prominently reveals gaps between the performances of the corporate vis-a-vis the performance of a benchmarked "best practices" leader, and often suggests the means by which the benchmarker might close those gaps. It’s a strategic comparison of companies' business performance, such as profitability, time to market, sales efficiency, R&D investment, etc.

A typical corporate benchmark would include:

  • History and Background of each Company;
  • Operating performance to include Profit and Loss statement detailing Sales, Manufacturing Costs, Margins, R&D Expenditures, Sales/Marketing , Service, SGA, Income (before taxes);
  • Organizational Structure to include an outline of the management, business unit, and Sales/ Service Structure;
  • Product Portfolios to include product mix, market shares, competitive position;
  • Research & Development to include pipeline, core competencies and limitations; equities, licensing and partnerships; and
  • Corporate Strategic Intent and Strategy implementation skills with future outlook.

On the Basis of the above Factors with a clear emphasis on The Quality of growth we do Corporate Ranking which will reflect the position of a company, adjudged in relation to other companies

  • Within Peer Group
  • Within Similar Capitalization

The major benefit that we try to give is an opportunity to add value to your organization by supporting its continuous improvement process.

Our Ranking is popular with the Companies & Investors as:

  • For Company
    • Credibility with shareholders resulting in higher price earning multiple.
    • Faster access to funding at appropriate interest rate and other terms.
    • Enables best Companies to better differentiate themselves among other Companies.
    • A trusted third party opinion.
    • Tool for self improvement - gives a comparative benchmark.
    • Visibility - listing in Eastwind publications and website.
  • For Investors
    • Ready reliable third party opinion.
    • Ranking reports provide relevant information for Financers.
    • Facilitates investing decision- quantum, price, margin, security.
    • Helps in better credit quality differentiation among other corporate.

We work quietly with management, in partnership, to build value and proactively seek out catalyst for change, encouraging and facilitating implementation. We have already done corporate advisory with over dozen small and medium enterprise of India with collective value over INR 5,000 million.

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